In a time when 6 year olds are getting competitive over the trivial game of Clash of Slash and Boom Beach, it is needless to say that mobile gaming could be the next big thing. And with curious developers and young minds rushing to try their luck at this ew arena, here are a few tricks that we have learned through our years of experience.
- Know your audience
One of the first steps of many beginnings is to understand who exactly you’re targeting with your game. Are you aiming to entice the pre-school audience or your game is something that any everyday office goer would play? Not just the age, there are various parameters on which you can divide your audience such as, gender, education, language, culture, region and many more. Knowing your audience will help you understand their needs in a better way and thus develop a game that closely caters to the demand. When mixed with your creative streak and the understanding of who to focus, it won’t be a tough job to strike the bulls eye!
- Develop a UI that even a 5 year old would easily understand
As a developer and an ardent mobile game player, we have clearly understood that the ’skip’ button at the start of the game is the most sought-after one. A mobile game, we believe, shouldn’t be tough to understanding and the best way to achieve it by removing the buttons on screen. A cluttered mobile screen only makes the user confused thus leading them to quit the game and eventually, uninstall it.
- Round it up with a unique hook.
Every game that has made it big in the play store has a catch. It could be the most simple thing turned around in a way that it interests everyone. And we have a myriad of examples to prove that. For starters, you remember Flappy Bird, a game that swiped the entire mobile gaming arena, but while you were trying to make that bird cross though those hurdles, ever thought that the basic idea behind the game is actually very simple. It is said that the developer took only two to three days to create and develop the game. Give ‘Candy Crush’, the same thought. Negative or positive, merely talking about the game is clear proof that the game has made an impact on you.
- Don’t be afraid to experiment
Well, you learn from experience and this is one big lesson that we have learned. Never stop yourself or your team from trying out new technology. You never know what might strike an interest in the audience and take you a step forward to your big break.
The Google Cardboard was just a few months old when we started working on our VR title for the Play Store. While doing what everyone had been doing, we decided to set away from the clan and develop a virtual reality game. Even before stepping into a completely new arena of mobile gaming, we knew we were going to have a tough time with our first virtual reality title but it didn’t take us more than a few months to release one oft the first mobile games in virtual reality. And there has been no looking back since then. Unbelievably, he game has been getting a lot of attention and we could’t be more proud.
Give it try and let us know how would you rate it:
- Keep a track of your KPIs
It is extremely important to know what makes the audience click on that ‘download’ button and keep coming back to play the game over and over again. Many a times, a great game looses out on the audience as it fails to identify the KPIs. There will be times when a game has to changed in a ways to take complete advantage of the KPIs. As they say, it is best to strike while the iron is hot.
- Honour your users’ feedback
The audience is god. They make us what we are and accept it or not, if the audience doesn’t like something then it is best if it is changed. It is important that you value each and every feedback that you get about your game, well, not exactly each and every. Though it is difficult to develop a game which is perfect in everyone’s eyes, valuing customer feedback and making updates according to that, takes us a step further in the effort.
One last tip, the store is brimming with games that are easy to understand but difficult to master. So whatever you decide on developing, keep it simple and good luck!